
The finest hats are woven of straw that is so thin and fine it looks like linen. | Photo by Andi McDaniel
Some of the finest straw hats in the world come from Ecuador. The best sell for hundreds, even thousands of dollars. Most of that money goes to the dealers and retail stores — the weavers themselves don’t earn enough to live on. But a retired U.S. advertising executive says he has a plan to create more demand for the hats and pay the best weavers a decent wage. Mary Stucky reports from the central coast of Ecuador.




